Faculty of Public Health - Andalas University - OCS, 13th IEA SEA Meeting and ICPH - SDev

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A FAMILY-BASED HEALTH COMMUNICATION COMPREHENSIVE MODEL ON EXCLUSIVE BREASTFEEDING FOR INFANT’s QUALITY OF LIFE IN HEALTH SERVICES
Insi Farisa Desy Arya, ELSA PUDJI SETIAWATI, Dani Ferdian, Mira Suryani, Nanan Sekarwana, Dida Ahmad Gurnida

Last modified: 2018-08-07

Abstract


Background: SDG’s goal number three is to ensure healthy lives and promote well being for all at all ages. Early Initiation and Exclusive Breastfeeding(EBF) offers many benefits for the health of infant and their mothers. Breastfeeding may contribute to preventing morbidities in adulthood.  Although various policies exist, there are still many factors that make this exclusive breastfeeding program not yet achieved. Recommendation of WHO for Exclusive Breastfeeding prevalence is 50% by 2025. Health Research achievements of Indonesia according to the base year exclusive breastfeeding in Indonesia reached 30.2%. Family involvement in breastfeeding education impacts breastfeeding outcomes. Communication intervention such as breastfeeding counseling can support and strengthened EBF practice. The aims of this study is to develop a family-based health communication comprehensive model on exclusive breastfeeding for infant’s quality of life in health services.

 

Methods:We will conduct a mix methods using action research approach. First, We will do qualitative study to explore the models of health communication platform trough developing mobile health application for mothers and family also for the counselor in health services. Informants of Focus Group Discussion are pregnant mothers, families and health care provider. For in-depth interview will be breastfeeding counselor, IT expert and communication expert. Second, we will do the experimental study using health communication platform for about 8 months intervention. The sample will be the pregnant mothers and family in Bandung district west java Indonesia. The period of this study will take 2 years. The result plan for this study is health communication platform that can be used by family and health provider to increase exclusive breastfeeding for infant’s quality of life.

 

Result & Conclusion:The Comprehensive model on EBF should be based strengthen by theory of health beahavior, personalize and contextual, Enhancing the interactivity of communication, and describe the impact of interpersonal connections

Keyword:Health communication model, Exclusive breastfeeding, Infant QoL, health services