Faculty of Public Health - Andalas University - OCS, 13th IEA SEA Meeting and ICPH - SDev

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Interest in Infant Formula Advertisement with Early Complementary Feeding in Catchment Area of Tanjungsari Public Health Center Surabaya, East Java
Dara Putri Puspitasari

Last modified: 2018-08-20

Abstract


ABSTRACT

Background: The advertisement of infant formula can affect mother to give early complementary feeding to her babies. The objective of the study was to analyze the relationship of interest in infant formula advertisement with early complementary feeding.

Materials and methods: A cross sectional study was conducted in catchment area of Tanjungsari Public Health Center, Surabaya. The sample of 45 mothers who have infants aged 0 to 6 months were selected in three areas of Posyandu. Interest in infant formula advertisement and complementary feeding were obtained by interview using structured questionnaire. Chi-square test (α = 0,05) was used to analyze the relationship between interest in infant formula advertisement with early complementary feeding.

Results: About 90,5% of respondents interest in infant formula advertisement and gave early complementary feeding. There was a significant relationship between interest in infant formula advertisement with early complementary feeding (p=0,001).

Conclusions: Interest in formula advertisement may have significant effect on early complementary feeding among mothers who have infant age 0-6 months.

 

Keywords: Advertisement, Infant Formula, Early Complementary Feeding.

 

Acknowledgments:

I would like to express my gratitude to Tanjungsari Public Health Center and community health workers in Posyandu who gave substantial support during our research.